Childhood Obesity is the greatest health threat facing our children and arguably our state today. The fact that the CDC and other leading health experts predict that this generation of children will be the first that will not out live their parents due to the health implications of obesity is deplorable. This profound statement is the driving force behind the Fit Kids of Southwest Oklahoma Coalition. In fact, their moto follows that statement with “not OUR kids!”
Southwest Oklahoma is our community. The many towns and cities that lie in Southwest Oklahoma are all affected by an unhealthy society, and many communities are involved in the effort to create an active and healthy Southwest Oklahoma. Fit Kids of Southwest Oklahoma has taken a comprehensive approach to reaching children where they live, learn and play. Fit Kids of Southwest Oklahoma promotes the idea of creating, a community-based participatory process to improving community life. Fit Kids of Southwest Oklahoma employs strategies to involve a wide range of local institutions, community groups and private citizens, as well as health professionals, schools, local, county and state governmental agencies in an effort to improve the conditions that encourage and support healthy living. Each partner recognizes that a successful collaboration such as Fit Kids of Southwest Oklahoma can lead to better outcomes than any partner could produce on their own.
Southwest Oklahoma Fit Kids has two primary goals:
• Increase physical activity among youth
• Promote healthy eating habits
Fit Kids of Southwest Oklahoma, originally Lawton Fit Kids, was developed in 2006 to serve as a coordinating organization in an effort to create a more active and healthy community for children. As the name indicates, the focus of Fit Kids is children, but we realize that we must grow an active and healthy community for all persons.